FOUNDATION SYSTEM / 01
Your first shade. Your changing day.
From uncertainty when choosing a shade to changes after purchase. A foundation concept connecting initial AI suggestions with your final adjustment.

01 / Where the idea begins
Will your first shade fit your skin today?
From uncertainty at your first purchase to changes through the seasons. Find a starting candidate, then adjust through real swatches.
02 / The experience we are exploring
A simple ritual. The final choice is yours.
Find a starting candidate
Planned AI capture checks would offer three ratio candidates with confidence levels.
Compare real swatches
Low confidence calls for another photo. Compare the candidates on your skin.
Adjust it yourself
You make the final adjustment and revisit the setting as your skin changes.
03 / A STUDY IN ADJUSTMENT
Between two tones, explore a starting point.
An on-screen example between a light and a deeper tone. Move the dial to explore the idea of adjustment.
MOVE THE DIAL
Illustrative tone adjustment
SCREEN EXAMPLE 3 / 5 · Middle
You can also adjust the slider with the arrow keys.
Screen colors and five settings are illustrative. They do not represent actual swatches, ratios or final settings.
Explore the planned AI starting point
AI TONE COACH / PLANNED
AI offers a starting point. You decide.
Public datasets are a starting point for research. Real swatches, user adjustments and repeat use would form separate, consent-based product outcome data. The model and performance testing are in preparation.
Explore a starting point in five questions04 / Development status
What we are exploring now
AI/data and physical adjustment are being developed together. Recommendation quality, dispensing, color results, formulation and skin suitability have not been validated.
- Experience and appearance studiesCurrently exploring
- Formulation, dispensing and color testsTests in preparation
- Tester updates when conditions are setTiming to be confirmed
05 / EARLY EXPLORERS
The next chapter is in preparation.
We are preparing the timing and participation conditions. Once registration opens, tell us which dial you would like to explore first.